The Power of the Promo Code

Still trying to figure out how to tell if the ads you’re placing in the newspaper or magazines are actually working? Enter: The Promo Code.

promo codes, online coupons, ecommerce

A Promo Code, as used by Walgreens

You’ve all probably seen them – codes that may look something like “JUNE2011″ or “SPG56″ or “COUPON11″. These are lovingly referred to in the e-commerce world as “Promo Codes” and they can be extremely powerful, if utilized to their full potential. Some of our clients use promo codes in their online stores promoting sales, offering exclusive discounts to their Facebook followers, or as a customer service ‘thank you’. Promo codes also work great for tracking offline marketing efforts like direct mail or trade show leads.

Promo codes are really not a new concept in the marketing world – traditional marketers have used these for eons, except they have been in the form of coupons. Now with the explosion of e-commerce, the promo code is making redeeming those coupons even easier – and simple is definitely a key element in the online world.

If you’re a retailer who is already using coupons, and you’re thinking about e-commerce, you’ll probably love using online promo codes in your store. Through our e-commerce system, you can easily create your own codes, name them whatever you’d like, and attribute them to either a dollar amount or percentage off. (We’ve even gone so far as to do some crazy buy 1, get 1 kind of stuff – but that’s a little more involved.) Then, all you have to do is promote the heck out of your promo codes – email them to your customers, post them on Facebook, add them to the back of your business cards – make them all different and track which ones bring in the most sales. What?! Tracking your marketing?! That’s why we love the web!

Give us a call if you want to chat e-commerce or promo codes – or even if you just want to come up with some new ways to use your website as a marketing machine.

Purchase Your .CO Domain Names, Before Your Neighbor Does

by Gerald Bauer, owner of JB Systems, LLC

Greetings JB Systems Blog Subscribers! As most of you know, .CO domain names were announced at this year’s Super Bowl. We’re learning that many companies are buying up these domain names – just to sit on them and resell them at a later date. This is known as domain squatting and is frowned upon by most professional web agencies.

If you’d like your domain name in the .CO extension, please call us right away. Registrations are only $15.00 per year and we can secure it for you. As always, you own your domain name with JB Systems. Your receipt of purchase entitles you to that.

Call us before it’s too late – if another company purchases your .CO, they have legal right to charge whatever they’d like for you to obtain it. But at JB Systems though, $15.00 per year (like all of our domain registrations) is all it takes.

Until next time….

Scam Alert – December 2010

by Gerald Bauer, owner of JB Systems

It was recently brought to our attention that some customers were receiving “mock” emails from Charter Communications politely asking users for their email usernames and passwords. The exact email looks something similar to this:
————————————————————
From:
customercare@charter.net [bcc12@rogers.com]

Sent: Wednesday, December 22, 2010 12:35AM

To: customercare@charter.net

Subject: Your Account Update

Dear charter Customer
There are some changes necessary in order to upgrade your e-mail account.Please send us your e-mail
ID and password so that we can upgrade youraccount and avoid any interruption in service.
Thanks,charter Support Team.
——————————————————————————–


There are several things to note here – such as the improper capitalization of things – but most importantly, review the “To:” address – and note the [bcc12@rogers.com]. This is dangerous – at Outlook will “blind carbon copy” your reply to an address at rogers.com. Do you really think this is Charter Communications? Probably not!

Also – for everyone’s information – Charter would have all the tools necessary (or we hope that they would) to manage their email accounts without soliciting their users for passwords. NO EMAIL PROVIDER SHOULD EVER REQUEST A PASSWORD FROM THEIR CUSTOMER. This is bad practice – and they have the tools to manually reset the passwords if they needed to.

Until next time everyone – have a great holiday and stay safe – both offline and online.

Our Newest Projects Come Alive!

We’ve launched several sites recently and we’d like to give those sites a little bit of our blog attention! Check ‘em out by clicking on the images!

Investment Realty

Investment Realty, Eau Claire

Investment Realty

As one of the largest real estate companies in Eau Claire, Investment Realty needed a website presence to match their success as a company. The site features ‘micro-sites’ for each of their divisions, putting essentially five websites all under the Investment Realty umbrella. This site also features easy administration tools for their staff to manage their properties without hassle.

 

 

Gold Collar Careers

Gold Collar Careers

Gold Collar Careers

Gold Collar Careers is an initiative led by the technical colleges and manufacturers in western Wisconsin to promote a positive image of manufacturing careers among young people. The site needed to be fun and entertaining for a younger generation, but also needed to be simple, easy to navigate, and useful for manufacturers, teachers, and school administrators. Lots of video on this site – again, courtesy of The Post House. Almost makes me want to be a welder…

 

 

Cadeaux Gifts

Cadeaux Gifts

Cadeaux Gifts

One of our newest e-commerce stores to hit the web, Cadeaux’s website has all of the bells and whistles of the most popular e-commerce sites out there. Cadeaux has a variety of products ranging from soaps and lotions, to baby gifts, to wines and cheeses, and selling them online was a natural next step to grow their local downtown business. The site displays products beautifully, makes online shopping a breeze, and allows Lorraine to manage her inventory with a couple clicks of her mouse. This is a great site for holiday shopping!

Stay tuned for more to come from JB Systems!

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