It’s important for companies to have visually appealing and easy to navigate websites. Having a chaotic
and messy website will turn away visitors and potential customers, and in turn, your company may lose revenue. Building a custom website can be expensive, but it’s a worthwhile investment to create a unique experience for site visitors that’s built to meet the needs of your company and your clients.
Having an aesthetically pleasing website isn’t enough, though. If your website doesn’t encourage visitor engagement, then you still won’t see results. Website Magazine agrees with this train of thought, too. You can have all of the most important information written on your site, but if it doesn’t engage your visitors, then the quality of the information almost doesn’t matter.
This begs the question– how do I create engaging content?
There are a variety of ways you can engage viewers on your website. Here are a few: