Design’s Role in a Great Web Experience
Here at JB Systems, we often talk to our clients about how important it is for your website to “do more”. Today’s websites need to be fast, functional, and efficient. But what about a website being user-friendly? Fun? How do you keep visitors on the site for more than just a few seconds? How do you get them to click through to multiple pages? How do you direct them to your contact form or get them to add a product to their shopping cart?
Design. That’s how.
It’s one thing to have a website that’s capable of doing a lot, but it’s another to get your web visitors to take advantage of it. Since our Graphic Design department recently took home three (!) web design awards from GDUSA, and three (!) graphic design awards from GDUSA (still so new it’s not on their website yet), we thought we should give a little more attention to the work they do.
So – how does design contribute to the success of your website? Here are a just a few ways:
You have 3 seconds to get their attention.
That’s right. 3 seconds. Having an engaging home page that relates to what the customer is looking for is key to retain each visitor. This can mean rotating promotional banners with special offers, recent news and updates, or the newest images from your photo gallery. Somehow, the look has to catch their attention and let them know that there’s a lot of good information beyond that home page.
Your customers don’t care about you.
When your potential customers come to your website, they’re looking for something – a solution to their problems, or information they need. They usually aren’t coming to see how great you are, or how many people you’ve worked for. They just want to know how you can help them with their problem. User-centered design keeps the focus on your customers, and a great designer will help you build your website from the customer’s perspective.
Brand Matters.
It’s important that your website is consistent with the look of your flyers, brochures, vehicles, signage, advertising, and any other materials that portray your brand. Maintaining consistency between all areas of your marketing helps to strengthen your brand. And that means you become more memorable and recognizable. The design of your website has to communicate that brand – through graphic elements, color, photography, fonts/typeface, and even language. The success of your branding is in paying attention to all of the little details.
Trends Matter.
If your website was designed over 3 years ago, chances are it may look a little bit outdated. Not only does technology change quickly, but so does design. There are new techniques, trends, and methods that are used and changing daily. Plus, customers’ expectations of websites are increasingly demanding – they expect that they’ll be frequently updated, clean and simple, and super easy to navigate. And they’re being conditioned to use only the sites that get them what they need the quickest. Refreshing your design and keeping it up-to-date with new design trends that fit your business is part of telling your customers that your business is also up-to-date.
Graphic Design at JB Systems
JB Systems offers full graphic design services – a great way to extend your marketing both online and offline. Of course, website design is our first love, but our designers also love doing print design such as:
- direct mail
- newsletters
- advertisements
- flyers and brochures
- folders for proposals or sales presentations
- business cards
- and more.
Printers, Sign Makers, Promotional Companies – Oh My!
We work with vendors of all types, working to find the best service, quality, and pricing that’s out there, while taking the pressure off of you to get the final product done exactly the way you want it.
Logo Design, Corporate Identity, & Branding Packages
JB Systems also provides identity design (logo design) services. A great time to update your logo (if you are looking for this) would be as you’re introducing a new website – a great way to launch your new look to the world!
Take that First Step…
No matter where you’re starting from, we’re confident we can help get you to where you want to be. Check out the links below to explore our services, or to meet with our designers about your project!
Check out our web design portfolio.
Contact us to talk about your graphic design and/or branding needs.
Already a Client of JB Systems? Thinking of a redesign? Talk to us about updating your website look!
