SEO 101- Understanding Bounce and Exit Rates

SEO 101- Understanding Bounce and Exit Rates

We all know that Search Engine Optimization (SEO) plays an important role in making your website stand out from your competition. Understanding more than that, though, is often difficult. After spending time going over Google Analytics, sometimes people don’t know what they’re looking at. The terminology, charts, and numbers don’t always make sense– it’s enough to make your head spin! (more…)

Troubleshooting- Sending Emails with Outlook 2010

Troubleshooting- Sending Emails with Outlook 2010

Over the past few days, we’ve received phone calls from concerned clients, saying they are unable to send emails. After investigating this problem further, we’ve determined that the common denominator in this issue is Outlook 2010. A setting in Outlook was turned off. We’re unsure why this happened, but JB Systems can confirm that it doesn’t have to do with our servers. If you’re using Outlook 2010 and experiencing this problem, please see the instructions (more…)

Using Creative Branding to set our Clients Apart, Solving Complex Issues

Using Creative Branding to set our Clients Apart, Solving Complex Issues

Though many people are familiar with JB Systems’ ability to create responsive, custom websites, few people know that our graphic design team also creates some powerful brands and identities for our clients. What’s exciting about designing a new brand is that, much like with a new website, we get to help our clients get a more consistent, professional identity for their business. Branding (or re-branding) is a chance for clients to show their client base how they’re evolving. It’s incredibly rewarding for JB Systems to be part of that process.

Branding takes many forms, such as a new logo design, changing the colors of an existing logo, updating a slogan, and more. At JB Systems, we recently had the opportunity to help the Eau Claire Police Department re-brand themselves by creating a new logo.

On Tuesday, August 18th, some of our team members were in attendance at Phoenix Park in Eau Claire, Wisconsin as Police Chief Gerald Staniszewski unveiled the logo on two new police vehicles, along with another vehicle (more…)

JB Systems– Dedicated to Our Business AND Our Community

JB Systems– Dedicated to Our Business AND Our Community

At JB Systems, we believe in giving back to a community that gives us so much. We’re fortunate to live in a community that values the idea of supporting local businesses. We’re lucky to have the campus communities of UW-Eau Claire, UW-Stout and Chippewa Valley Technical College nearby so that we can add great, quality graduates to our team. And, anyone who’s worked with us understands our love for coffee, so we’re pretty fortunate to have some great coffee shops in the area, too.

In other words, we’re very grateful for Eau Claire, WI and the greater Chippewa Valley community that shows us support. That’s why JB Systems believes in being community-focused and giving back when we can.

We’ve been fortunate to have the opportunity to volunteer at two events in the past month that we’re always excited to be part of.

One of those events was Eau Claire’s annual “Our Spring Clean Up” that took place on May 16th. Our team members joined some of our fellow local businesses in cleaning up the sidewalks and streets of Eau Claire near our company’s location. With about 300 volunteers participating in the event, it’s great to see everyone in the community supporting one another, as well as supporting the growth and upkeep of our town. It reassures us that our business is located in a place that values the word community and the ideas of supporting (more…)

Creating Engaging Content for Your Visitors

It’s important for companies to have visually appealing and easy to navigate websites. Having a chaotic

and messy website will turn away visitors and potential customers, and in turn, your company may lose revenue. Building a custom website can be expensive, but it’s a worthwhile investment to create a unique experience for site visitors that’s built to meet the needs of your company and your clients.

Having an aesthetically pleasing website isn’t enough, though. If your website doesn’t encourage visitor engagement, then you still won’t see results. Website Magazine agrees with this train of thought, too. You can have all of the most important information written on your site, but if it doesn’t engage your visitors, then the quality of the information almost doesn’t matter.

This begs the question– how do I create engaging content?

There are a variety of ways you can engage viewers on your website. Here are a few:

Use video. Maybe you can create a “How To” video, demonstrating how your product or service works. Maybe you can create a brief, humorous ad that will make your visitors laugh. Whatever it may be, a good, quality video, will encourage visitors to engage with your product or service (more…)
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