» JB Systems

Creating Engaging Content for Your Visitors

admin — Tue, 28 Apr 2015 14:12:22 +0000

It’s important for companies to have visually appealing and easy to navigate websites. Having a chaotic

and messy website will turn away visitors and potential customers, and in turn, your company may lose revenue. Building a custom website can be expensive, but it’s a worthwhile investment to create a unique experience for site visitors that’s built to meet the needs of your company and your clients.

Having an aesthetically pleasing website isn’t enough, though. If your website doesn’t encourage visitor engagement, then you still won’t see results. Website Magazine agrees with this train of thought, too. You can have all of the most important information written on your site, but if it doesn’t engage your visitors, then the quality of the information almost doesn’t matter.

This begs the question– how do I create engaging content?

There are a variety of ways you can engage viewers on your website. Here are a few:

• Use video. Maybe you can create a “How To” video, demonstrating how your product or service works. Maybe you can create a brief, humorous ad that will make your visitors laugh. Whatever it may be, a good, quality video, will encourage visitors to engage with your product or service, as well as your website.

• Call-to-action buttons. Many companies will include a “contact us today,” statement in the body of their text. This gets lost in the rest of the text, and so visitors are less likely to actually contact your company. Consider creating a contact us today or any other kind of call-to-action link on your website. A colorful, set apart, button will encourage your visitors to click it, and it will stand out due to being a separate color.

• Social media links. Having icons on your website that link to your company’s social media pages and blog encourage your visitors to continue interacting with your brand on Facebook or Twitter.

• Pictures with roll over captions. Having pictures on your website is excellent, but with rollover captions, your visitors will engage with the pictures, causing them to spend more time with your website.

• Less is more. If your company’s website is busy (too much text, too many buttons, too many colors, etc.), this could distract and overwhelm your visitors, and therefore turn them away. Make sure to have the necessary information on your website, but keep it simple. Only use a few colors, only bold key words, and keep paragraphs and text short.

These tips are great and are proven to increase visitor engagement on your websites. Having an engaging website will also keep your visitors coming back to your site. You might be asking yourself, how do I know if my website engages people?

Here are a few tips for how to check the success of your website in terms of engagement:

• Check Google Analytics. These statistics are great in tracking your websites traffic. If traffic is high, then you likely have a website that engages people.

• A heat map. In the Website Magazine article, they say a heat map is a good way to determine where visitors are clicking and which information seems most valuable to them. That way you can structure your website and engagement technique around this knowledge.

• Surveys. You can also survey your visitors. Ask them what they liked or disliked about your website, what was helpful and what wasn’t. People love to leave feedback, and surveys are also good for engaging the audience!

At JB Systems, we can help you in designing a more engaging, custom website. Contact us today to get started!

The post Creating Engaging Content for Your Visitors appeared first on .

Way to go team! JB Systems wins a design award!

admin — Mon, 06 Jun 2011 21:25:06 +0000

JB Systems won a 2011 American Graphic Design Award for Mogie’s Pub

Last week, JB Systems was chosen as a winner for the 2011 American Web Design Awards for our design of the Mogie’s Pub website! (See the winning design here: www.mogiespub.com) Mogie’s Pub was one of only 100 winners that were chosen out of 1,000+ entries from across the country. Meghan Bauer, JB Systems’ Art Director, was the lead designer on the project. Way to go team!

About the Mogie’s Pub Design:

Inspiration for the Mogie’s Pub design came directly from their local establishment and the character of the building. The client wanted the website to feel like you were really at Mogie’s Pub, and wanted to portray its fun atmosphere. The brick textures and colors we brought in are actually taken from the building itself. We shot the majority of the photography on the site and used it to showcase their delicious food and ice cold regional brews. A lot of research was done to find some creative ideas in the design of restaurant websites. We also used some pretty cool technology to make the site functional and easy to use.

The Mogie’s Pub website has also been showcased in prominent CSS galleries online (CSSMania.com, TheBestDesigns.com), highlighting the various textures and bright colors used to create their one-of-a-kind look.

See more of our work in our online Portfolio!

About the Contest:

For nearly five decades, Graphic Design USA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. Their online competition – American Web Design Awards – is a celebration of the power of well-designed websites and online communications to attract audiences, disseminate ideas and information, generate response, and promote products, services and ideas.

Since 1963 Graphic Design USA has been the news magazine for graphic designers and other creative professionals.

The post Way to go team! JB Systems wins a design award! appeared first on .

RainMaster Lawn – 2.0

admin — Sun, 04 Oct 2009 17:44:20 +0000

JB Systems is proud to announce the launch of RainMaster Lawn Systems’ brand new website!
This project has allowed JB Systems to showcase our talents – in graphic design, website programming, and e-commerce! Below are some features to check out:

At JB Systems, we’re proud of our end-products that can look and operate just like this one. Totally custom, no templates, and no boxes to fit in. Just straight up – unadulterated – web design and programming. Thanks again RainMaster – and we look forward to working with you for a long time!

The post RainMaster Lawn – 2.0 appeared first on .