Key 2024 Trends To Help You Embrace The Next Era Of SEO

This is “About” AI – But It’s Really About People

In SEO Trends 2024, we dive deep into the realm of AI, but ultimately, AI is not the star of the show – you are. The human touch is still crucial when adopting AI into your strategy, and this ebook highlights the importance of working alongside it rather than relying on it as a human replacement.

“Helpful” Is A Bigger Word Than You Think

In 2024, Google will change the game with a redefined meaning of “helpful.” Inside, we explore how the definition of “helpful” content and websites is expanding and the impact of updates.

Here are some key insights:

  • Google assesses the value and helpfulness of your entire site, so make sure your website has a clear and unique value.
  • Engage with generative AI and understand how it works before you try to fight it.
  • “Expertise” will be a key differentiating factor – insights and original data attributed to authors with names.

Prepare For Search Generative Experience With “Search Experience Optimization”

The experimental phase of Google’s SGE is causing ripples of anticipation and anxiety in the industry. But the key is being discoverable by generative AI, and knowing when to be its ally and when to be its enemy. Here’s what you really need to know:

  • AI in search will upset performance for entire groups of queries, data gathering, and potentially the balance between the platforms.
  • Search success may come down to being discoverable by generative AI and finding as many opportunities as possible to surface your brand to users.

Prepare For Disruption: Keep Calm, Educate & Move Quickly

Disruption is on the horizon, but while models for driving business goals may change, the essence of how people search for information remains consistent. The following will be crucial elements in navigating this dynamic landscape moving forward:

  • Understanding a user’s true intent must guide you – spam and thin results are dying.
    Don’t forget about technical SEO – keeping a tidy site can also help insulate you from ruthless core updates.
  • Use AI strategically to give yourself more time for big-picture thinking.

Way to go team! JB Systems wins a design award!

mogies pub, design award winner, jb systems

JB Systems won a 2011 American Graphic Design Award for Mogie’s Pub

Last week, JB Systems was chosen as a winner for the 2011 American Web Design Awards for our design of the Mogie’s Pub website! (See the winning design here: www.mogiespub.com) Mogie’s Pub was one of only 100 winners that were chosen out of 1,000+ entries from across the country. Meghan Bauer, JB Systems’ Art Director, was the lead designer on the project. Way to go team!

About the Mogie’s Pub Design:

Inspiration for the Mogie’s Pub design came directly from their local establishment and the character of the building. The client wanted the website to feel like you were really at Mogie’s Pub, and wanted to portray its fun atmosphere. The brick textures and colors we brought in are actually taken from the building itself. We shot the majority of the photography on the site and used it to showcase their delicious food and ice cold regional brews. A lot of research was done to find some creative ideas in the design of restaurant websites. We also used some pretty cool technology to make the site functional and easy to use.

The Mogie’s Pub website has also been showcased in prominent CSS galleries online (CSSMania.com, TheBestDesigns.com), highlighting the various textures and bright colors used to create their one-of-a-kind look.

See more of our work in our online Portfolio!

About the Contest:

For nearly five decades, Graphic Design USA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. Their online competition – American Web Design Awards – is a celebration of the power of well-designed websites and online communications to attract audiences, disseminate ideas and information, generate response, and promote products, services and ideas.

Since 1963 Graphic Design USA has been the news magazine for graphic designers and other creative professionals.