No one likes to make mistakes. Especially when they could cost you business. And chances are if you’re concerned about fixing something that could potentially cost you business, you’re probably not the type of person to read a blog post intro. So let’s get into it.
The biggest, fattest DO-NOT-DO-THIS on the list: keyword stuffing.
Keyword is exactly what it sounds like: stuffing a bunch of random keywords into places they don’t belong, bogging down your content so it’s barely readable for any actual human.
This mistake sits at the top of the list, because algorithms are much smarter than they used to be — and much smarter than keyword stuffers give them credit for. Search engines know when you’re trying to play them.
Forgetting to change title tags and meta descriptions
Individual title tags and meta descriptions should be present on every single public page of your website. Title tags are a page’s message to the world, and meta descriptions are the explanation of exactly what a reader will find on that page.
If you use the auto-generated title tags and meta descriptions, you risk not accurately representing what is on your website, which will likely result in less views and clicks.
Not consistently updating your website
Miss Google values a fresh, clean, accurate website. Consistently updating your website is key to remaining relevant to search engines, and offers the added bonus of keeping all of your content current and correct.
Not using Google to your advantage
When people talk about SEO, they often mention how we need to do everything in our power to show up in a Google search… but people rarely mention all the ways Miss Google can actually help us do exactly that.
Aside from explicitly outlining everything we need to know about her algorithm, Google has a number of practices inside the Google Marketing Platform place to help us optimize our sites for SEO.
As web development professionals, clients often seek our guidance when solicited with digital marketing and web design services that seem too good to be true. Businesses are promised packages that deliver first page search engine results, pay per click campaigns generating massive ROI and more social media “likes and shares” than they can dream of. You name it, the list of promises goes on and on.
Let’s be honest, although technology plays a crucial role in our lives, it can be intimidating. If you’re running a business, you often don’t have time to be on top of “the next big thing” each time it rolls around. You trust your vendors and partners to provide you with honest direction and to understand the role technology plays in your business. Perhaps you’ve been pitched marketing packages by fast talking, high pressures sales folks signaling doomsday if you don’t sign up for their digital services. We have seen (and been told about) several examples of these partnerships going awry. After the contract is signed, you’re unable to cancel, continue to be billed for months and can’t get a hold of anyone in customer service. Not cool.
At JB Systems, we prefer to do business a bit different; entirely different, in fact. Our commitment to our clients means we’re always available to offer advice on what web, marketing and other digital services might be the best fit for your business. Additionally, our proposals are always transparent, straightforward, and easy to understand so you know exactly what you’re paying for. Give us a call and setup an appointment for a complimentary website review and/or to discuss any of our services. We won’t lock you into a multi-year contract, highjack your domain or send you invoices for additional services you didn’t agree to. It’s all part of our promise at #TeamJB to make the web simple.
Did You Know? JB Systems Offers The Following Services:
• Monthly SEO Programs
• Pay-Per-Click & Ad Remarketing Services
• Content Strategy/Preparation with Emphasis On SEO Analysis/Mapping
• Email Campaign & Drip Messaging
• Social Media Management
• Website Maintenance Programs
• Print Collateral & Marketing Materials
• …and course, website design, development, training and more!
We’re proud of our 15 years of business and the hard-working foundation to which our company is built on. We thank you for your business and hope to continue to partner with you as “we’re never done.” Please click here for any additional questions on how we may be of service to you.
We all know that Search Engine Optimization (SEO) plays an important role in making your website stand out from your competition. Understanding more than that, though, is often difficult. After spending time going over Google Analytics, sometimes people don’t know what they’re looking at. The terminology, charts, and numbers don’t always make sense– it’s enough to make your head spin! (more…)
Though many people are familiar with JB Systems’ ability to create responsive, custom websites, few people know that our graphic design team also creates some powerful brands and identities for our clients. What’s exciting about designing a new brand is that, much like with a new website, we get to help our clients get a more consistent, professional identity for their business. Branding (or re-branding) is a chance for clients to show their client base how they’re evolving. It’s incredibly rewarding for JB Systems to be part of that process.
Branding takes many forms, such as a new logo design, changing the colors of an existing logo, updating a slogan, and more. At JB Systems, we recently had the opportunity to help the Eau Claire Police Department re-brand themselves by creating a new logo.
On Tuesday, August 18th, some of our team members were in attendance at Phoenix Park in Eau Claire, Wisconsin as Police Chief Gerald Staniszewski unveiled the logo on two new police vehicles, along with another vehicle (more…)
It’s important for companies to have visually appealing and easy to navigate websites. Having a chaotic
and messy website will turn away visitors and potential customers, and in turn, your company may lose revenue. Building a custom website can be expensive, but it’s a worthwhile investment to create a unique experience for site visitors that’s built to meet the needs of your company and your clients.
Having an aesthetically pleasing website isn’t enough, though. If your website doesn’t encourage visitor engagement, then you still won’t see results. Website Magazine agrees with this train of thought, too. You can have all of the most important information written on your site, but if it doesn’t engage your visitors, then the quality of the information almost doesn’t matter.
This begs the question– how do I create engaging content?
There are a variety of ways you can engage viewers on your website. Here are a few:
• Use video.
Maybe you can create a “How To” video, demonstrating how your product or service works. Maybe you can create a brief, humorous ad that will make your visitors laugh. Whatever it may be, a good, quality video, will encourage visitors to engage with your product or service (more…)
According to Search Engine Journal, see it HERE, over 100,000 WordPress sites have been infected due to a Russian malware attack called SoakSoak. Now, to be fair, this isn’t an attack on the WordPress site itself, rather a plugin for the site called RevSlider that is used in many of the WordPress themes. But you already know enough not to use plugins – right? Unfortunately, this plugin is buried so deep in some of the most popular WordPress templates, users wouldn’t know they are using them.
The not-so-much-talked-about issue is that over 11,000 of these sites have been blacklisted by Google already. So what does this mean for Search Engine Optimization (SEO)?
In a previous post, we had discussed the security vulnerabilities in plug-in based template sites and the latest malware attack is a perfect example. The problem: many of these plug-ins are not easy to update and leaves not just the plug-in but the whole website in jeopardy. Each plug-in (and there are literally hundreds) can be developed by a different business or individual who is responsible for monitoring security threats and creating fixes. If your website “solution” relies on 4 different plugins (not uncommon) that translates into a lot of potential issues (more…)