SEO Alert – Everything You Need to Know About The Latest Google Core Update

Google uses a combination of algorithms and ranking factors to determine their
search engine results page. Every few months, Google comes out with a new
update, changing the way sites are ranked. Most updates are so slight that they go
completely unnoticed, but this update has been in the works since December of
2020. Because of the larger time period between updates, it will have a greater
impact on website visibility. To ready your site for the potential changes, it is
important to keep a watchful eye on your keyword visibility and frequently check
your core web vitals score using Google PageSped Insights. Keep reading to learn
more about what will be included in Google’s most recent update and how to
remain competitive in a constantly updating world.

What will be included in the update?

The new update will consider multiple user and page experience signals and Core
Web Vitals. Mobile and user experience are becoming more and more important
with each update, and this update is no different, but the most notable change is
the introduction of Core Web Vitals. Core Web Vitals include a set of three elements
that successfully measure user experience, interactivity, and general page speed.
These three elements are Largest Contentful Paint (LCP), First Input Delay (FID), and
Cumulative Layout Shift (CLS). For the first time in JB Systems history, we will be
including these core web vital metrics in our Monthly SEO Reports.

  • ★ Largest Contentful Paint (LCP) is the time it takes a site to load it’s largest
    image or text block. It ensures that the viewer is seeing all content at a timely
    pace. Google recommends an LCP of less than 2.5 seconds.
  • ★ First Input Delay (FID) measures the time from when a user first interacts with a
    page (i.e. when they click a link, tap on a button) to the time when the
    browser is able to begin processing the interaction. Since a delay in the
    processing of the website interaction is bad for user experience, Google
    recommends an LCP of less than 100 ms.
  • ★ Cumulative Layout Shift (CLS) measures the unexpected movement of
    elements on a site. A layout shift occurs any time a visible element changes
    its position from one rendered frame to the next. When done wrong, these
    unexpected shifts are often annoying to the consumer and will lead to a high
    bounce rate. Google recommends having a CLS score (layout instability) of
    under .1

In anticipation of the update, JB Systems has been monitoring Core Web Vitals on
our Advanced and Standard SEO Clients and have been working on site-wide
improvements that will maintain our client’s competitiveness. To learn more about
what you can do to improve your site’s Core Web Vitals, send us an email at
digitalmarketing@jbsystemsllc.com. We are happy to answer any additional
questions!

JB Systems partners with Black River Falls High School- sets sail with new IT Program for students

JB Systems partners with Black River Falls High School- sets sail with new IT Program for students

You never know where a spontaneous conversation will lead. For JB Systems owner, Jerry Bauer, and Black River Falls High School principal, Tom Chambers, a chance encounter on a sailboat last October created a unique opportunity to introduce high school students to the world of programming.

“We just happened to land on the same sailboat,” says Tom. “In the process of skimming over Lake Pepin, we struck up a conversation about the needs in the IT area, the potential in our youth to fill those needs, and how we could work together make it happen.”

Their answer came in the form of the Wisconsin Department of Public Instruction’s Science, Technology, Engineering, and Mathematics (STEM) Non-traditional Occupations Focus grant. Since applying for (more…)

JB Systems Wins 6 GDUSA Awards for 2016

JB Systems Wins 6 GDUSA Awards for 2016

Often times your website is a potential customer’s first impression of your company. That being said, if you’re a business in the 21st century, you absolutely need a website. Since you need a website, you might as well have a handcrafted, award-winning website. That’s why our team at JB Systems puts so much time and effort into researching your company and industry design trends. We don’t just build websites 一 we create a beautiful, handcrafted solution that expresses your brand. (more…)

Happy International Women’s Day from JB Systems!

Happy International Women’s Day from JB Systems!

About 106 years ago, a woman named Clara Zetkin attended the second International Conference of Working Women in Copenhagen. It was at this meeting when Zetkin suggested the formation of International Women’s Day– a celebration that takes place on the same day each year, in every country. It’d be a day that honors women, their accomplishments, and their fight for equality.

Fastforward to today, March 8th, 2016, and we’re proud to still be celebrating women and their accomplishments. JB Systems believes in the importance of celebrating International Women’s Day. While there are more women programmers than there used to be, the technology industry has a ways to go in terms of embracing diversity and equality in hiring for programming positions. (more…)

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