No one likes to make mistakes. Especially when they could cost you business. And chances are if you’re concerned about fixing something that could potentially cost you business, you’re probably not the type of person to read a blog post intro. So let’s get into it.
The biggest, fattest DO-NOT-DO-THIS on the list: keyword stuffing.
Keyword is exactly what it sounds like: stuffing a bunch of random keywords into places they don’t belong, bogging down your content so it’s barely readable for any actual human.
This mistake sits at the top of the list, because algorithms are much smarter than they used to be — and much smarter than keyword stuffers give them credit for. Search engines know when you’re trying to play them.
Forgetting to change title tags and meta descriptions
Individual title tags and meta descriptions should be present on every single public page of your website. Title tags are a page’s message to the world, and meta descriptions are the explanation of exactly what a reader will find on that page.
If you use the auto-generated title tags and meta descriptions, you risk not accurately representing what is on your website, which will likely result in less views and clicks.
Not consistently updating your website
Miss Google values a fresh, clean, accurate website. Consistently updating your website is key to remaining relevant to search engines, and offers the added bonus of keeping all of your content current and correct.
Not using Google to your advantage
When people talk about SEO, they often mention how we need to do everything in our power to show up in a Google search… but people rarely mention all the ways Miss Google can actually help us do exactly that.
Aside from explicitly outlining everything we need to know about her algorithm, Google has a number of practices inside the Google Marketing Platform place to help us optimize our sites for SEO.