As web development professionals, clients often seek our guidance when solicited with digital marketing and web design services that seem too good to be true. Businesses are promised packages that deliver first page search engine results, pay per click campaigns generating massive ROI and more social media “likes and shares” than they can dream of. You name it, the list of promises goes on and on.
Let’s be honest, although technology plays a crucial role in our lives, it can be intimidating. If you’re running a business, you often don’t have time to be on top of “the next big thing” each time it rolls around. You trust your vendors and partners to provide you with honest direction and to understand the role technology plays in your business. Perhaps you’ve been pitched marketing packages by fast talking, high pressures sales folks signaling doomsday if you don’t sign up for their digital services. We have seen (and been told about) several examples of these partnerships going awry. After the contract is signed, you’re unable to cancel, continue to be billed for months and can’t get a hold of anyone in customer service. Not cool.
At JB Systems, we prefer to do business a bit different; entirely different, in fact. Our commitment to our clients means we’re always available to offer advice on what web, marketing and other digital services might be the best fit for your business. Additionally, our proposals are always transparent, straightforward, and easy to understand so you know exactly what you’re paying for. Give us a call and setup an appointment for a complimentary website review and/or to discuss any of our services. We won’t lock you into a multi-year contract, highjack your domain or send you invoices for additional services you didn’t agree to. It’s all part of our promise at #TeamJB to make the web simple.
Did You Know? JB Systems Offers The Following Services:
• Monthly SEO Programs
• Pay-Per-Click & Ad Remarketing Services
• Content Strategy/Preparation with Emphasis On SEO Analysis/Mapping
• Email Campaign & Drip Messaging
• Social Media Management
• Website Maintenance Programs
• Print Collateral & Marketing Materials
• …and course, website design, development, training and more!
We’re proud of our 15 years of business and the hard-working foundation to which our company is built on. We thank you for your business and hope to continue to partner with you as “we’re never done.” Please click here for any additional questions on how we may be of service to you.
Written by: Erin Trowbridge, Marketing Director
Tomorrow, I’ll be presenting at the Eau Claire Chamber’s Social Media & Marketing Conference at Florian Gardens, which JB Systems is also sponsoring, so I wanted to give our blog readers a sneak peek at what’s in store!
We have a lot of clients lately asking about how they can keep up with the mobile world, in relation to their websites. There are a few different routes to go that we discuss with our clients, including:
- A mobile app – This is a native software application that you download to your phone that performs functions or offers content to users. Many times, mobile apps have very specific functions (browse homes for sale, refill a prescription, check nearby gas prices, etc.). This type of mobile interaction is usually much different than the customer’s main website, so it requires a different set of information and requirements from the client. It also goes through a process to be approved and sold on an app store like iTunes, for example.
- A mobile website – This is a website that is independent of your main website. Mobile websites are usually hosted under a subdomain or different domain altogether (i.e. m.facebook.com or jbsystemsllc.mobi). Mobile websites are a great alternative if you want the flexibility of the web but want to offer users different content than what they would see on your full site. Many times, you’ll see something like ‘View our Full Site’ on a mobile site. The goal is to offer users quick, relevant information for mobile users, instead of inundating them with the full breadth of your full site content.
- A responsive website – This is the same as your website – only different. (What?!) Responsive design is a newer trend in web design that rearranges the elements of your layout to fit a wide variety of screen sizes, instead of just shrinking them, thus eliminating the need to pinch-and-zoom all the time. The result of responsive design is easier access to all/most of the content on your site, one set of web files to manage and maintain, better SEO, and lower cost in most cases.
I’ll be discussing these topics and other mobile trends, tools, and tactics in my presentation, as well as pros and cons of implementing these strategies. Look for a follow up blog post with more info from the presentation!
Inspired by Seth Godin’s Meatball Sundae (check it out here – the YouTube video is entertaining)
Because consumers (or buyers for business services) have so many choices, and can decide more freely how to receive marketing messages these days, they don’t have to settle for what marketers are telling them anymore. They can now listen to their friends, and their friends’ friends, or seek out other independent third-party credible sources about where to shop, eat, get their car fixed, etc.
That said, your social media strategy is only as good as the website you’re directing your friends, fans, and followers to. If the two aren’t consistent, and aren’t geared at turning those friends, fans, and followers into customers and raving fans, then how can we expect social media to work?
So, take a look at your own website. Is it ready for the social media world? Ask yourself these questions. What changes can you make?
* Is your website social? Does it allow people to share information with you and about you easily?
* Does it focus on things that people are really interested in or does it just focus on you?
* Does it let them interact with you, and with others?
* Are you listening and responding to them?
* Does it allow them to share their own content that’s relevant to your products/services?
I’ll be talking about this and more at a social media conference coming up next Wednesday, September 29th for the Eau Claire Chamber of Commerce. To register, go to their website. For website questions, contact me at JB Systems and I’d be happy to help!