Inspired by Seth Godin’s Meatball Sundae (check it out here – the YouTube video is entertaining)
Because consumers (or buyers for business services) have so many choices, and can decide more freely how to receive marketing messages these days, they don’t have to settle for what marketers are telling them anymore. They can now listen to their friends, and their friends’ friends, or seek out other independent third-party credible sources about where to shop, eat, get their car fixed, etc.
That said, your social media strategy is only as good as the website you’re directing your friends, fans, and followers to. If the two aren’t consistent, and aren’t geared at turning those friends, fans, and followers into customers and raving fans, then how can we expect social media to work?
So, take a look at your own website. Is it ready for the social media world? Ask yourself these questions. What changes can you make?
* Is your website social? Does it allow people to share information with you and about you easily?
* Does it focus on things that people are really interested in or does it just focus on you?
* Does it let them interact with you, and with others?
* Are you listening and responding to them?
* Does it allow them to share their own content that’s relevant to your products/services?
I’ll be talking about this and more at a social media conference coming up next Wednesday, September 29th for the Eau Claire Chamber of Commerce. To register, go to their website. For website questions, contact me at JB Systems and I’d be happy to help!