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Where Have All the Code Wizards Gone?

by | Mar 8, 2013 | Random Postings, The JB Labs

We’ve had a lot of clients in lately who come to us with an existing website, and we come to find out that its actually a WordPress site.

What is that, you ask? A WordPress site is merely a website built using a blogging platform (think of building a car using a kit that comes in a box). If you’re familiar with blogging, you know that it consists of really only a few basic elements (engine, doors, frame, wheels, tires, steering wheel)…not nearly what a website could consist of. (In fact, we use WordPress for this very blog!) Which is why businesses often find WordPress sites lacking after a while. They aren’t easily customized, and its like you’re working within a box.

So why are we seeing so many more of these types of sites lately?

Website developers who are just starting out, or want to become developers, are finding that they can simply use the WordPress platform, skin it (add a design), add some plugins (extra tools that allow for added functionality), and sell it as a custom website. For some businesses, this is ok. It’s usually a very cost-effective way to start out with a presence on the web. For many though, it’s becoming more of a nuisance than a success.

The reality is, many WordPress developers don’t have to know much PHP, a well known, widely used programming language. So, when they encounter a problem or their client wants them to do something different with the site (using the car analogy, you want the power windows to have special buttons, and you want the heated seats to only stay on for 20 minutes after you sit down), they are at a loss, or have to seek out other developers for help, and BOOM! They’ve overcommitted.

True website developers and programmers know how to build a website from the ground up. That means taking a blank text document and being able to write instructions for website browsers or computer operating systems to make your screen display what’s needed. Sure, we have bits and pieces that can be reused….like a contact form…processing that is pretty standard, so there’s no reason to re-invent the wheel. But what if a client requests an event calendar that can take reservations, but the events are recurring monthly, and the website can only accept 25 people at each event, and automatic email notifications need to go out, and you should be able to register multiple people at once and pay for them all in one checkout process…

…I think you get the idea. How do you find a plug in for WordPress that’s going to do all of that exactly the way the client expects? Truth is, you don’t. That is a custom created events calendar.

JB Systems’ website programmers are not just building pretty websites (although they do look pretty darn great)…they’re organizing data that you want to provide to your audiences, and presenting it in an easy-to-understand format for use on the web. If there is a problem you want to solve through the website, we’ll help get you there. That’s the beauty of truly custom programming. And it’s becoming harder and harder to find. Thankfully, you don’t have to look too far. Give us a call if you want our team to help solve your online challenges.

The Power of the Promo Code

by | May 16, 2011 | Marketing Ideas, Random Postings

Still trying to figure out how to tell if the ads you’re placing in the newspaper or magazines are actually working? Enter: The Promo Code.

promo codes, online coupons, ecommerce

A Promo Code, as used by Walgreens

You’ve all probably seen them – codes that may look something like “JUNE2011″ or “SPG56″ or “COUPON11″. These are lovingly referred to in the e-commerce world as “Promo Codes” and they can be extremely powerful, if utilized to their full potential. Some of our clients use promo codes in their online stores promoting sales, offering exclusive discounts to their Facebook followers, or as a customer service ‘thank you’. Promo codes also work great for tracking offline marketing efforts like direct mail or trade show leads.

Promo codes are really not a new concept in the marketing world – traditional marketers have used these for eons, except they have been in the form of coupons. Now with the explosion of e-commerce, the promo code is making redeeming those coupons even easier – and simple is definitely a key element in the online world.

If you’re a retailer who is already using coupons, and you’re thinking about e-commerce, you’ll probably love using online promo codes in your store. Through our e-commerce system, you can easily create your own codes, name them whatever you’d like, and attribute them to either a dollar amount or percentage off. (We’ve even gone so far as to do some crazy buy 1, get 1 kind of stuff – but that’s a little more involved.) Then, all you have to do is promote the heck out of your promo codes – email them to your customers, post them on Facebook, add them to the back of your business cards – make them all different and track which ones bring in the most sales. What?! Tracking your marketing?! That’s why we love the web!

Give us a call if you want to chat e-commerce or promo codes – or even if you just want to come up with some new ways to use your website as a marketing machine.