The Power of the Promo Code

Still trying to figure out how to tell if the ads you’re placing in the newspaper or magazines are actually working? Enter: The Promo Code.

promo codes, online coupons, ecommerce

A Promo Code, as used by Walgreens

You’ve all probably seen them – codes that may look something like “JUNE2011″ or “SPG56″ or “COUPON11″. These are lovingly referred to in the e-commerce world as “Promo Codes” and they can be extremely powerful, if utilized to their full potential. Some of our clients use promo codes in their online stores promoting sales, offering exclusive discounts to their Facebook followers, or as a customer service ‘thank you’. Promo codes also work great for tracking offline marketing efforts like direct mail or trade show leads.

Promo codes are really not a new concept in the marketing world – traditional marketers have used these for eons, except they have been in the form of coupons. Now with the explosion of e-commerce, the promo code is making redeeming those coupons even easier – and simple is definitely a key element in the online world.

If you’re a retailer who is already using coupons, and you’re thinking about e-commerce, you’ll probably love using online promo codes in your store. Through our e-commerce system, you can easily create your own codes, name them whatever you’d like, and attribute them to either a dollar amount or percentage off. (We’ve even gone so far as to do some crazy buy 1, get 1 kind of stuff – but that’s a little more involved.) Then, all you have to do is promote the heck out of your promo codes – email them to your customers, post them on Facebook, add them to the back of your business cards – make them all different and track which ones bring in the most sales. What?! Tracking your marketing?! That’s why we love the web!

Give us a call if you want to chat e-commerce or promo codes – or even if you just want to come up with some new ways to use your website as a marketing machine.

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