Another Security Breach in the World of WordPress

wp_security_141210275505_640x360According to Search Engine Journal, see it HERE, over 100,000 WordPress sites have been infected due to a Russian malware attack called SoakSoak. Now, to be fair, this isn’t an attack on the WordPress site itself, rather a plugin for the site called RevSlider that is used in many of the WordPress themes. But you already know enough not to use plugins – right? Unfortunately, this plugin is buried so deep in some of the most popular WordPress templates, users wouldn’t know they are using them.
The not-so-much-talked-about issue is that over 11,000 of these sites have been blacklisted by Google already. So what does this mean for Search Engine Optimization (SEO)?

In a previous post, we had discussed the security vulnerabilities in plug-in based template sites and the latest malware attack is a perfect example. The problem: many of these plug-ins are not easy to update and leaves not just the plug-in but the whole website in jeopardy. Each plug-in (and there are literally hundreds) can be developed by a different business or individual who is responsible for monitoring security threats and creating fixes. If your website “solution” relies on 4 different plugins (not uncommon) that translates into a lot of potential issues read more…

Tips for Writing Better Email Subject Lines

Increasing open rates of your emails is a goal of nearly every email marketer, right? And what’s the biggest key to getting more people to open your email? The subject line! So what makes a successful subject line? Here are a few quick hints that might help.

Note: Don’t forget to test! Try sending the same email with a different subject line and see if you get a better (or worse) open rate. Each audience is different, so it’s important to test to know what works for your readers. read more…

What happens when Google updates its algorithm?

What happens when Google updates its algorithm?

Over the last several years, Google has updated their algorithm that determines how your website ranks on their search results pages. What we’ve learned through all of these updates is that Google is trying to provide the most relevant results to what you’re searching for. The definition of relevance, however, has evolved over time.

Relevance in Search Engines

Relevance used to mean that you had the most backlinks and popularity among other sites. Then people started using money to gain popularity, trying to beat the system. Google’s response: Google Panda Update.

Relevance used to mean that your site had a dense amount of specific keywords in it. Then people started hiding text and stuffing keywords wherever they could to trick Google into ranking them first. Google’s response: Google Penguin Update.

Well, today, Google has pretty much manhandled every trick in the book and the only way to have long-term success in search engine marketing is read more…

Do You Know Your Website Analytics Lingo?

Written by Erin Trowbridge, Marketing Director

I recently did a website statistics analysis for a client of ours and as I was writing the summary, I found myself using lingo, jargon, geek-speak…whatever you want to call it. I realized that I might have some explaining to do. So, I put together a quick “Lingo List” for your website analytics, to help more of our clients sort through and understand the information they see in Google Analytics.

Visit = one sitting at a computer/device, viewing your site (you may see this also referred to as a Session)

Unique Visitor = one person who may have multiple visits to your site

Bounce = When a visitor gets to your site, doesn’t click on anything else, then leaves. read more…

Introducing….Me!

grahmn-bwHello! My name is Graham Barnes, the newest addition to the team here at JB Systems. I have over 13 years of experience in creative media, including content development, writing, design and branding. I am extremely excited to apply these passions to JB Systems in my role as Project Manager, and look forward to working with all our clients, both existing and new. First item of business, update the blog. So here goes…

Undoubtedly my friends and family will have a lot of questions for me about my new position in the upcoming days. Two such questions will certainly dominate discussion, the first being “what do you do?” In a nutshell, if you’re a client of JB Systems, I’ll be your rock star; the one who ensures our promises are delivered. You’re probably bursting with ideas and we’d love to hear all of them. From design to content, I’ll ensure your project stays on track with the right people at JB Systems as we bring it to life. Have a question about altering your design? I’m your man. Thinking about changing some text? Look no further. I’ll see to it that all your questions are answered in a thorough and efficient read more…

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